Getting Ahead in 
Managing Reciprocal Links
As you can imagine, a great deal of time can be spent developing and keeping up with your reciprocal links.
First you need to write the owner of a site you want to link with, proposing that you link to each other's site. It helps tremendously if you have already added a link to their site. Then if they respond favorably, you need to check their site in a few days to make sure they added your link, following up if necessary. If you're doing this with five, ten, or a few dozen sites, you can see that you'll be spending a large part of each day trying to manage your reciprocal links.
If installing a script on your site is something you don't feel you want to tackle, your webmaster can probably do it for you. Of course we're happy to help you, too.
Whether you use a program like Reciprocal Manager or create your reciprocal links pages by hand, there are a couple other things to consider.
First, please do not include the word 'links' in the name of the page that contains your links! Remember that Google doesn't like link farms, but loves directories.
Do not put more than 100 links on a single page. You can categorize your links and break them up between several pages.
If you use a database to store your link data, make sure the final pages are regular html pages and not created on-the-fly. This means the page address should look something like: www.foobar.com/directory/a.html instead of something like www.foobar.com/directory/results?cat=a. Search engines can have a difficult time indexing pages that are created each time a visitor asks for it.
There are some Search Engine Optimization specialists who feel the most valuable links are one-way links. These are links where you do not link back to the site that has linked to you. Some feel these one way inbound links carry more weight for Google. Because of this, three way link programs have arrived. These allow three different sites to link without any reciprocal links. It works like this:
Site A links to Site B, and receives an inbound link from Site C
Site B links to Site C, and receives an inbound link from Site A
Site C links to Site A, and receives an inbound link from Site B
This way, each site has received an inbound link without linking back to that same site. You can participate in a system like this by adding your site to the new website directory at FizzFuzz.com. You'll get a link from FizzFuzz.com, and you'll provide a link to a different site.
As you build your inbound links, you'll start to see your own site's Page Rank and number of back links increase. Google hasn't been updating backlinks as often as they used to, so be patient as you optimize your pages and build back links. You can start by getting your first back link from FizzFuzz.com:
Add your site to FizzFuzz.com
Next: Followup and monitor
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